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Pricing
Your Home in the Market
The
market, not the agent,
determines your home’s
value.
Based on careful analysis of the
current real estate market, we will provide you with the most up-to-date
information on your property’s value. This comparative market analysis should
be used as the basis for your selling price.
The first three
weeks after your property is listed in the market will produce the best buyers.
Rarely will a buyer return to your property even after the selling price
is lowered. Based upon current
market conditions, we will suggest a price that will maximize your opportunity to
obtain the best sales price for your home. If we are in an expanding economy with
a limited inventory of available homes, we will usually suggest pricing your home
above current comparables. However, if the economy is sluggish and there is a
large inventory of homes available, we will advise you to be competitive in your
pricing to insure a relatively quick sale. If you overprice your home in a
sluggish economy, you will help sell your neighbor's home and your home will
become stale on the market.
It
is our sole objective to sell
your property at the highest price
and in the shortest period of time.
In order to meet this objective
in today’s market, we recommend that
you price your home
within 2 to 3 percent
of the targeted sale price.
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