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Strategic Marketing...from Contract to Close
We
pride ourselves on our extensive and specialized knowledge of each individual community and our
comprehensive understanding of the real estate market as a whole. Our focus is
on bringing your home to a successful close of escrow in the shortest possible time and at
the greatest possible return to you, our client.
Price
The Katz Group will provide
you with detailed and current information on your marketplace, which will enable
you to work with us in determining the best price for home. Homes appropriately
priced will consistently sell at or above 97.5% of list price.
During the first
three to four weeks of a listing (the most critical time), we will track and interpret the level of
activity and interest in your home and provide you with feedback and our
professional opinion with regard to any adjustments that should be made in order to respond
to any changes in the marketplace.
Strategic Marketing
The Katz Group brings
together 35 years of combined, specialized marketing experience. Our marketing
strategy has been developed through years of research and testing.
We stay on the cutting edge of new marketing trends and technologies
and use the most effective media to create as much exposure as possible in marketing
your home. This commitment is the most valuable service that we offer you and is
the
greatest investment we make on your behalf.
Local Networking
We
operate within a community of real estate agents among whom we have excellent
credentials and an impeccable reputation. This
gives us the ability to effectively pre-market your home by networking within a
group of qualified agents with an established track record of selling homes
in your neighborhood.
Media
Upon listing your home, The
Katz Group will initiate a comprehensive marketing program that introduces your
property to the greatest number of potential buyers. In addition to the standard formats being offered to market
your home, The Katz Group works to customize a program that exposes your
property to the area of the market most likely to respond.
Direct Response Marketing
The Katz Group
strongly believes that
each individual property is unique and should be marketed to a specific (and
appropriate) audience
of prospective buyers. Our initial goal is
to determine who the prospective buyers are for your home and then
describe the home's features and benefits. We do this in such a manner to create an offer to sell
which will be most attractive to the defined audience. Our direct mail campaigns
are designed to deliver a specific message and offer to sell and are directed to
the appropriate audience of Realtors and consumers in order to insure the
highest possible response from each mailing.
Electronic Marketing
Our commitment to remain
current on the latest marketing technologies takes us into an ever -expanding
arena of electronic media which we utilize to market your property.
The luxury market, in particular, deals with a more sophisticated product
and attracts a more sophisticated client and these buyers are more and more
likely to utilize technology in their search for a home.
We ensure that your property is presented to these buyers in a way that
will most encourage further inquiry and maximize the possibility of a sale.
Currently, we use three
primary forms of electronic marketing: 1) our partnership's web page
www.azkatzgroup.com;
2) e-mail marketing; and 3) virtual home tours and virtual e-mail cards of your home.
Once your home is listed, we promote your home on the following national
websites: Realtor.com, Homes.com, Homeseekers.com, MSN.com,-homeadvisor and
Realty Executives.com
Staging your home
It is essential when
listing your home, that you present it in a way that will give it the
greatest value in the eyes of a prospective buyer. As a client of The Katz Group, you will benefit from 35 years
of combined experience in staging and presenting homes for sale in order to
obtain the highest
possible price.
The end result . . . The
Katz Group bringing your home to a successful close in the shortest possible
time period and at the greatest possible return to you, our client.
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